Diard will be responsible for international distribution and will continue to work with the brand on product innovation, while Mermoud will continue to support the brand’s sports marketing and athlete management. “It’s gratifying to come full circle with our roots, and we look forward to helping drive the brand’s continued growth and innovation.”įounders Jean-Luc Diard and Nicolas Mermoud will continue to work with the brand. “I began my footwear career in running specialty retail over 30 years ago alongside Angel,” said Van Dine. The brand will operate from Deckers offices located in Richmond, California. Jim Van Dine, Brand President of Deckers brands Ahnu and Tsubo, and an executive with over 30 years of experience in the running shoe industry, will add Hoka One One to his management portfolio. “The enthusiasm for Hoka product from both retailers and runners is significant and fully acquiring the brand gives us the opportunity to support the brand’s momentum with the resources to accelerate its growth.” “Since making our initial investment in Hoka in the summer of 2012, we’ve seen the brand’s momentum increase rapidly,” said Martinez in announcing the acquisition. ![]() GOLETA, CA – Deckers Outdoor Corporation (NASDAQGS:DECK) President, CEO and Chairman of the Board Angel Martinez announced today that the company has fully acquired performance running shoe brand Hoka One One®, after taking a minority stake in the company in July 2012. ![]() Get access to everything we publish when you
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